Even if your e-commerce store might seem good and function great, achieving success in your online endeavor depends on how well your products are sold to your customers. And to sell products, you will have to win the assurance of your site visitors. A payment gateway is a powerful tool that helps to reassure visitors to your store about your uprightness.
In essence, a payment gateway is an e-commerce service that enables merchants to accept credit cards and other forms of Internet transactions safely through your website. Remember, if the payment options on your e-store are not set up accurately, you could suffer the loss of orders placed on your store. This means you’ll encounter a significant drop in sales, because of unsatisfied customers. Executing the right payment gateways, however, can prove a key to securing the long-term success of your online business.
What is Ecommerce
E-commerce is known as electronic commerce or internet commerce, which is a platform where people sell and buy goods and services through the internet. And the money transfer and data transfer also take place with the help of the network. There are many types of e-commerce models which are, business to consumer (B2C), business to business (B2B), consumer to consumer (C2C), and consumer to business (C2B).
What is Payment Gateway
An online payment gateway is a subway that connects your bank account to the stand where you need to transfer your money. A payment gateway is a software that entitles you to administer an online transaction through various payment modes like net banking, credit card banking, debit card banking, UPI banking or the online wallets that are accessible these days.
Payment Gateway Integration
Payment gateway integration means employing the service of a 3rd party to obtain payments from your customer on your behalf. You can either integrate with the bank or utilize a payment gateway aggregator. Aggregators are more useful since, they provide easy integration, range of payment options and support at every step.
Payment Gateway List
Today, many businesses have moved away from more conventional payment methods to payment gateways because they facilitate instant payment, credibility for merchants, and security, among other benefits.
Hosted payment gateways
Hosted payment gateways will take a customer off from your site as the checkout page. When the user clicks on the pay now button at your website, the user will be redirected to the payment service provider page. Here user needs to fill payment details. Once the customer has paid, they will be redirected back to your website to finish the checkout process.
Advantages:
- Secure
- Simple
- Customizable
Self-hosted payment gateways
With this type of gateway, payment details are obtained from the customer within the merchant’s website. After the details are asked, the collected data is sent to the payment gateway’s URL. Some gateways want the payment data to be provided in a particular format, whereas others require a hash key or secret key. TradeGecko Payments and Shopify Payments are payment gateway examples, and both are powered by Stripe.
Advantages:
- Good Customer Experience
- Customizable Flow
API/Non-hosted payment gateways
Some merchants want full authority over their checkout process and don’t want to lead customers from their checkout page. If this is your case then go with Non hosted or API payment gateway. It allows customers to enter their credit or debit card information directly on your checkout page and process payments using their APIs or using some HTTPS queries. This type of gateways mostly promotes recurring as well as fixed payments.
Advantages:
- Capable of integration
- Flexibility
- Versatility
- Customer Experiences
Local bank integration/Direct Payment Gateway
These payment gateways are also considered as hosted payment gateways that work brilliantly. The user will be redirected to the Payment Gateway website and there they need to fill the payment details and contact details. After securing payment user will be redirected back to your website and information data is also sent with redirection. These kinds of payment gateways didn’t support recurring payment, refund, and cancellation. Merchants had to do these on their own.
Advantages:
- Quick and easy set up
Payment Gateway Providers
There won’t be any payment gateway provider that is considered the best and a lot of it depends on your specific business needs. That’s why there are so many diverse payment gateway providers in the market. We will see that within the following list and find out.
PayPal Payment Gateway
There are two payment gateway options offered by PayPal, and these are, Payflow Link and Payflow Pro. Both work with all credit card networks, digital wallets, and e-commerce platforms. Other highlights include the capacity to process 25 different foreign currencies, arrange recurring billing, and track your transactions via an account management dashboard.
Stripe Payment Gateway
Stripe provides an API that merchants and web developers can apply to integrate payment processing into their websites. The company gives several free services for which PayPal charges fees. Stripe makes it simple for merchants to update their payment platforms using some lines of code. However, merchants should wait two business days for the payments to deposit to an account, and in higher-risk industries, one should wait seven business days.
Amazon Pay
Amazon’s proprietary payment processor supports payments on its parent’s website, which provides immediate access to high payment volume. Moreover, it has expanded by offering its platform to other merchant sites.
The best payment gateway for small business
As you can see, there’s no shortage of options accessible for small business owners when it comes to payment gateway providers. The best-built way to go about preferring one is to understand exactly what payment services your business wants. If you operate a subscription service, you’ll prioritize a service that makes recurring payments simple. If you sell globally, on the other hand, you’ll be looking for a payment gateway that can accept as many distinct types of currency as possible. Find the precise one for your business and get selling.
Don’t let payment gateways act as a roadblock to setting up a thriving online business, make sure to pick the suitable option for your online store. Payment gateways reassure shoppers at the end of shopping. One must satisfy even you have crossed through the trouble that occurred while dealing with an e-commercial purchase.
Payment Gateway Integration is a critical aspect of online shopping without which payments cannot be done across countries that hold different currencies. NdimensionZ had always made global payment solutions simple. Through our custom portal development for PSP, we make sure that online shopping happens with a click.